We divided our team into two parts, a Business Team, and a Tech Team. Bernt Johan, a third year M.Sc student of Cybernetics and Robotics emerged as the Tech Team lead. Bernie had 3 years of experience working as a summer intern at the Norwegian Defence Research Establishment. Control of small UAVs (Unmanned Aerial Vehicle) was one of his tasks there. He was close to the ideal candidate for the position of CTO.

I had found my basis for the A-Team. As said by Rei Inamoto in 2012 (then chief creative officer for AKQA), and cited by Forbes (*); "To run an efficient team, you only need three people: a Hipster, a Hacker, and a Hustler."

Moina is my bellowed Hipster, who in his youth traversed the halls of the Astrup Fearnley Museum of Modern Art every month, staying updated on recent collections. After a couple of years in the Norwegian Armed Forces, reaching the rank of Sergeant, he went on to pursue an academic career. He was admitted into the prestigious M.Sc of Industrial Economics and Technology Management at NTNU, a field of study highly sought after by the Norwegian labor market.

Moina is a man of many talents, and has a dual function of the Hustler, in addition to myself. Following his gut instinct, he soon changed his course of study, and is now studying for his M.Sc in Industrial Design Engineering. I think it suits him well. He is the kind of guy that shows up at events in his own style, a fashionista with his own distinctive look. I wouldn’t be surprised if he ends up as one of the leading fashion designers in 10-15 years time. And I hope I still share his journey then.

Bernt Johan is definitely our Hacker, and the Tech Wiz, with competency and knowledge behind what is powering our technological solution. But he is also a thinker, and have won multiple awards with the field of philosophy, with essays titled “Can a machine think?”, “On the replication of Art” and “Does science need philosophy?”.

Bernie says, and I quote: “During my studies at NTNU, and through Summer Internships, I have been able to apply and deepen my programming skills in both academic and professional contexts, but I still enjoy using programs to solve personal everyday challenges”. This directly coincides with my personal goal of “Improving peoples everyday life with technological solutions for intuitive and natural human-machine interaction”. And maybe that’s why we work so well together.   

What I love most about Bernie is that I can come up with crazy and wild ideas, or just sketch out a desired outcome, and he’ll come up with technical solutions on how to make that possible. I’ve never heard him say “That’s impossible”. And that’s the kind of attitude I need. Because impossible is nothing.

My role is kind of special, because I too am an engineer. But hardware is my thing, and I like to make actual real-world physical stuff. Hence the glove. Hence a bunch of other ideas I’ve come up with (you will see some of them in the future). And thus I partake as part Hacker, in addition to my Hustler position as a part of being CEO. And that’s what makes the three of us great together.


But our team is broader than that. We don’t need just ONE Hustler, ONE Hacker or ONE hipster. In order to reach out to the world, we need more likeminded people. And luckily, our university is probably one of the best places in the world to find others just like us.

Anders, Aksel, Sondre, Viljar, Håvard and Edvard are excellent Hackers as well. They are M.Sc students of Cybernetics and Robotics and Electrical System Design and Innovation. And they know their programming languages, and have become competent in various fields such as embedded systems programming, microcontrollers, app development, sensor signal processing, computer vision, AI and machine learning to mention a few. We couldn’t have gotten to where we are today without them.

Anders and Sondre are doing great developing our coming apps, for ios and android respectively. They are also responsible for making the prototype v5 functional, to the point where it actually controls drones. (want to see? Check it out here! LINK). Aksel and Viljar have been doing instrumental research on the micro:bit platform that will power the light-version of our HuMI Smart Glove. Håvard and Edvard have been researching and modelling the hand, and figured out how to get us usable data from the data points our sensors provide. After a year abroad we wish them a warm welcome back home here in Trondheim!

Haakon serves as another double, being part of both the Tech Team and the administration. And if you need something done, you put Haakon at it, because then you know that you don’t have to worry about it anymore. And he over-delivers every time. Lars, Fredrik, Louise and Karoline makes up the rest of the administration. Small time Hustlers all of them. And without them, we wouldn’t have had a business plan so good that we secured the investments we were looking for, in a matter of weeks after we started trying. I love the effort you put into this guys!

Last but not least, our design team and remaining Hipsters, Frank and Jørgen. Frank is the oldest in our pack and with background in Industrial Designer with a focus on Business Strategy and Design Engineering, he will be a critical resource in the time to come. Jørgen is one of my old good friends, and also one of the first early investors in the company, all the way back in 2016 when it was all just a crazy idea in my head. He is also a seasoned UX designer working front-end mostly, and responsible for our webpages.

(*) (https://www.forbes.com/sites/andyellwood/2012/08/22/the-dream-team-hipster-hacker-and-hustler/#348a0df12c85)